Policy and Marketing Director - Jim Peterson

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Jim Peterson

Staff - Policy and Marketing Director
ndwheat@ndwheat.com

Jim Peterson is the North Dakota Wheat Commission's Policy and Marketing director. He assists with three major program areas: export marketing, trade policy and issues, and research/customer service. His goals are to increase export and domestic sales - both in terms of volume and market share - for U.S. hard red spring and durum wheat. He strives to make North Dakota wheat more competitive in terms of price, quality and through service.

Peterson's specific responsibilities include foreign customer service, gathering and analyzing market information, and evaluating transportation issues affecting North Dakota wheat producers. He also studies U.S. domestic and export programs as well as trade agreements related to wheat. He writes a bi-monthly "Wheat Market Review" column for the Commission's newsletter.

Peterson presents programs to wheat producers and customers on spring wheat and durum use, their economic and quality advantages, and supply and demand outlook. He is also involved with efforts to maintain and enhance the quality of U.S. wheat by serving on the Wheat Quality Council's Spring Wheat Committee and U.S. Wheat Associates' Wheat Quality Committee.

Peterson joined the Commission as a marketing specialist in 1991 and assumed the duties of marketing director in 1998. Earlier in his career, Peterson was a grain merchandiser for Archer Daniels Midland (ADM), Decatur, Ill. He worked with corn and soybean purchasing at an Illinois river terminal and with canola in Velva, N.D.

Peterson is a graduate of North Dakota State University with a bachelor's degree in agricultural economics. He grew up on a farm near Makoti, N.D., where he continues to be involved in the family's small grain, sheep and beef cattle operation. Jim, his wife, Peggy, and their two children make their home in Bismarck.

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